Descripción

The research Incidence of Alkosto, Éxito and Carrefour in administrative processes, marketing and trade tax on SMEs (supermarkets) in Pasto city, 2009-2013 served as the basis for the current work; in future articles the remaining results will be shown. The research was descriptive comprehensive; the method was inductive deductive; regarding the treatment of the information, the following analyses were performed: multivariate (factorial), descriptive average-to-average method, of differences, descriptive of frequencies. For the purposes of construction of this article the results of the second goal of the above research were taken into account which concerns how department stores affect the marketing of SMEs. This article discusses their affectation in the marketing of supermarkets regarding to price, place, promotion and product. The most relevant critical factors were determined in these variables.