The contribution of professionalization courses in the Graphic design profession to the promotion of entrepreneurship

El aporte de las asignaturas profesionalizantes de la carrera de Diseño Gráfico para el fomento del espíritu emprendedor;
A contribuição dos cursos de profissionalização na profissão de Design gráfico para a promoção do empreendedorismo

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Author
Mediavilla-Sarmiento, Ana Lucía
Loaiza Polo, Santiago David
Braganza Benítez, Luis Estuardo
Metadata
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Subjects
Diseño
diseñador gráfico
empresa
competencia universitaria
emprendimiento
Design
designer gráfico
negócios
competência universitária
empreendedorismo
Design
graphic designer
business
university competency
entrepreneurship
URI
https://hdl.handle.net/20.500.14112/30291
Resource url
https://revistas.umariana.edu.co/index.php/Criterios/article/view/3754
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Description
Entrepreneurship is an aptitude that must be cultivated, learned, and put into action. Therefore, in this research we have collected and established the perceptions of the eighth-level students of the Graphic Design career of the Universidad Técnica del Norte regarding which subjects have strengthened their entrepreneurial spirit and how they feel in relation to this ability, on the verge of entering the labor market. The methodology used a mixed approach with qualitative and quantitative tools, applied to a specific population of students who completed the curriculum of the 2019-2023 graduating class. The results highlight that Branding is the subject that provided them with the most knowledge and skills to develop and promote entrepreneurship, followed by subjects such as Creativity, Advertising Design, Audiovisual Production and Photography, which also contributed significantly to an entrepreneurial mindset. This shows that creativity, the use of technological tools, branding and production are key elements in the creation of new businesses or ventures at the end of their studies.