Customer service plan for a company in Pasto, Colombia
Plan de servicio al cliente para una empresa de Pasto, Colombia;
Plano de atendimento ao cliente para uma empresa em Pasto, Colômbia
Materias
servicio al clienteplan de mercadeo
análisis sectorial
cliente interno
cliente externo
atendimento ao cliente
plano de marketing
análise setorial
cliente interno
cliente externo
customer service
marketing plan
sector analysis
internal customer
external customer
Colecciones
- Revista Criterios [262]
Descripción
Various degree projects related to customer service from the Mariana University, Universidad del Valle and Ecuadorian universities served as a reference for the present, whose main objective was to propose a customer service plan for the Batericar’s Éxito Avenida Panamericana, in the city of Pasto. The methodology used was descriptive and mixed because in that information, gathering techniques such as surveys and interviews were used. With the completion of this research, a sectoral analysis was obtained with which it was possible to identify the behavior of the Porter forces in the environment of the company and the field work.Through the elaboration of the field work, it was possible to identify internal and external factors that affect the company. There is a point of relevance and care regarding internal customers, since some officials do not have a high degree of knowledge related to corporate philosophy and this hurts the company, due to the commitment to offer excellent customer service depends on knowledge in-depth of each of the components that make up the strategic direction. In addition, there were negative ratings issued by external clients regarding the service, which must be reviewed to be corrected.Ítems relacionados
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