Competitiveness of Kusny coffee of Inga de Aponte Reservation - Tablón de Gómez
Competitividad del café Kusny del Resguardo Inga de Aponte - Tablón de Gómez;
Competitividade do café Kusny da Reserva Inga de Aponte - Tablón de Gómez
Autor
Molina Castillo, Ana Lucia
Fajardo Lara, Anita Lorena
Metadatos
Mostrar el registro completo del ítemMaterias
café especialcertificación
gestión estratégica
segmentación del mercado.
Special coffee
certification
strategic management
market segmentation
Café especial
certificação
gestão estratégica
segmentação de mercado
Colecciones
- Revista UNIMAR [456]
Descripción
KUSNY coff ee, gourmet quality coff ee, is produced and marketed by 240 families of the Inga de Aponte Reservation, Tablón de Gómez, Nariño. Due to geographical conditions, ancestral practices and increasing organic production, this coff ee is of exceptional quality. However, the standard of living of its producers is very low.This research was carried out in consultation with the indigenous authorities of Aponte and made it possible to identify the strengths, weaknesses, threats and opportunities in the production, processing and marketing of coff ee, in order to propose a plan for improvement in the links of the chain, emphasizing on marketing, which will increase the income of coff ee farmers in the framework of the Life Plan of this reservation.The Cabildo has made innumerable eff orts to position the Kusny Café in the specialty coff ee market, which has diff erential prices for quality and generates competitiveness.
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