Description

The aim of this study was to identify the corporate values of the institutions of higher education in San Juan de Pasto (Colombia); their missional horizon was investigated through a literature review which left as a result 481 values in total, then through the analysis of recurrences were 123 cases, categorized accor-ding to the classification of values used by Escobar (2001). More values of righteousness were found: 39 in total, peace 35, truth 20, love 17 and nonviolence 12. Analysis of recurrence allows conclude that the values prevailing in the missionary horizon of these institutions are those corresponding to righteousness. Con-sidering that from the missionary horizon emerge all strategic plans of these institutions, this study shows that it gives more importance to values than others and the question is: Is this dynamic in line with the needs of the context, corporate identity and training required for future professionals?