PLAN DE DIRECCIONAMIENTO ESTRATÉGICO PARA EL CENTRO DE ACONDICIONAMIENTO FÍSICO INFINITY GYM DE LA CIUDAD DE PASTO

Abstract

The research project Strategic direction plan for the Infinity Gym fitness center is part of the line of business management and development research which involves the analysis and development of administrative strategies that enhance the performance and competitiveness of Infinity Gym.

The main objective of the study was to analyze the services offered by the gym, as well as its target market, to define a clear and effective strategic direction. Through this research, the strengths, weaknesses, opportunities and threats that affect the gym were identified, to formulate strategies to optimize its operations and improve customer satisfaction.

The methodology used in the project was based on the use of surveys directed at current and potential Infinity Gym clients. The methodology used in the project was based on the use of surveys directed at current and potential Infinity Gym clients. This will allow key information to be collected about the preferences, needs and expectations of the target market, which will serve as the basis for defining the mission, vision, strategic objectives and values of the company.

The results of the analysis were used to develop an action plan that includes specific strategies to improve the service offering, attract and retain customers, and strengthen the gym's competitive position in the local market of San Juan de Pasto.

In conclusion, the work project seeks to provide Infinity Gym with a strategic framework that guides its efforts towards sustainable growth and continuous improvement, ensuring that the company can adapt to market trends and demands, standing out for the quality of its services in the fitness sector.