Proposal for Corporate Social Responsibility actions in Comfamiliar de Nariño

Propuesta de acciones de Responsabilidad Social Empresarial en Comfamiliar de Nariño;
Proposta de ações de Responsabilidade Social Empresarial em Comfamiliar de Nariño

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Autor
Guerron Segura, Alba Nelly
Obando Fuertes, Fabio Aldemar
Maya Pantoja, Luis Andrés
Metadatos
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Materias
Comfamiliar de Nariño
mercadeo
propuesta de acción
Responsabilidad Social Empresarial
perspectiva financiera.
Comfamiliar de Nariño
marketing
proposal for action
Corporate Social Responsibility
financial perspective
Comfamiliar de Nariño
mercado
proposta de ação
Responsabilidade Social Empresarial
perspectiva financeira
URI
https://hdl.handle.net/20.500.14112/25744
URL del recurso
https://revistas.umariana.edu.co/index.php/unimar/article/view/1105
Colecciones
Descripción
This research was conducted at Caja de Compensación Familiar de Nariño, where a proposal for action on Corporate Social Responsibility was held in the missionary units of recreation, sport and tourism, projected on a budget, pointing to this entity is consistent with the objective of the financial perspective: the efficient management of its resources. The proposal was worked through the perception of members of categories A and B, assessed by means of surveys, which aimed to determine whether or not fulfilled the axes of social responsibility; for this, the quantitative paradigm was used with a type of deductive descriptive research. Of the total population of 41,120 members was taken as a sample 381. It highlights the contribution made to Comfamiliar to practice Corporate Social Responsibility, taking as a fundamental instrument these actions, which are the result of the vision of its affiliates.